New Article: Rodley, Viral Propaganda in the 2014 Gaza-Israel Conflict

Rodley, Chris. “When Memes Go to War: Viral Propaganda in the 2014 Gaza-Israel Conflict.” British Journal of Social Work (early view; online first).

 

URL: http://dx.doi.org/10.15307/fcj.27.200.2016

 

Abstract

During the Gaza-Israel conflict of July-August 2014, a large volume of creative, multimodal digital content aimed at influencing public opinion was disseminated on social media by belligerents and their supporters. This paper highlights two related features of this ‘viral agitprop’: the use of a diverse range of novel, hypermediated forms to represent a limited set of messages, and thematisation of the act of mediation itself. I argue that these practices are a response to the challenges of communicating with multiple publics within data streams that are crowded, competitive and fast-moving. I suggest this content represents a distinctive new Internet genre which problematises accounts of the relationship between war and media by Friedrich Kittler and Jean Baudrillard.

 

 

 

New Article: Evans, YouTube and the Israeli–Palestinian Conflict

Evans, Matt. “Information Dissemination in New Media: YouTube and the Israeli–Palestinian Conflict.” Media, War & Conflict (early view; online first).

 

URL: http://dx.doi.org/10.1177/1750635216643113

 
Abstract

This work examines the ways in which YouTube videos inform audiences about international news, issues, and events. As new media increasingly becomes the public’s primary news source, research has produced conflicting contentions of how, and to whom, information is conveyed. Some studies have found Twitter and Facebook to be important tools for social organization and facilitating political involvement. Others, however, assert that these media act as echo chambers, reinforcing preexisting views rather than providing new information or perceptions. This research analyzes videos pertaining to the Israeli–Palestinian conflict to reveal how they provide information. The findings show that the methods – empirical and visceral – used to frame information in YouTube videos correspond to the narratives supported by the uploaders. Additionally, the results indicate YouTube videos are watched by a heterogeneous public and have the potential to transcend selective exposure and present viewers with new information and perspectives.

 

 

New Article: Golan & Stadler, The Dual Use of the Internet by Chabad

Golan, Oren, and Nurit Stadler. “Building the Sacred Community Online: The Dual Use of the Internet by Chabad.” Media, Culture & Society (early view; online first).

 
URL: http://dx.doi.org/10.1177/0163443715615415
 
Abstract

Religious communities have ongoing concerns about Internet use, as it intensifies the clash between tradition and modernity, a clash often found in traditionally inclined societies. Nevertheless, as websites become more useful and widely accessible, religious and communal stakeholders have continuously worked at building and promoting them. This study focuses on Chabad, a Jewish ultra-Orthodox movement, and follows webmasters of three key websites to uncover how they distribute religious knowledge over the Internet. Through an ethnographic approach that included interviews with over 30 webmasters, discussions with key informants, and observations of the websites themselves, the study uncovered webmaster’s strategies to foster solidarity within their community, on one hand, while also proselytizing their outlook on Judaism, on the other. Hence, the study sheds light on how a fundamentalist society has strengthened its association with new media, thus facilitating negotiation between modernity and religious piety.

 

 

 

New Article: John & Dvir-Gvirsman, Facebook Unfriending by Israelis During the 2014 Gaza Conflict

John, Nicholas A., and Shira Dvir-Gvirsman. “‘I Don’t Like You Any More’: Facebook Unfriending by Israelis During the Israel–Gaza Conflict of 2014.” Journal of Communication 65.6 (2015): 953-74.

 

URL: https://dx.doi.org/10.1111/jcom.12188

 

Abstract

This article explores Facebook unfriending during the Israel–Gaza conflict of 2014. We suggest that politically motivated unfriending is a new kind of political gesture. We present an analysis of a survey of 1,013 Jewish Israeli Facebook users. A total of 16% of users unfriended or unfollowed a Facebook friend during the fighting. Unfriending was more prevalent among more ideologically extreme and more politically active Facebook users. Weak ties were most likely to be broken, and respondents mostly unfriended people because they took offense at what they had posted or disagreed with it. Although social network sites may expose people to diverse opinions, precisely by virtue of the many weak ties users have on them, our findings show these ties to be susceptible to dissolution.

 

 

 

New Article: Lewis et al, Drug-Related Information Seeking of American and Israeli College Students

Lewis, Nehama, Lourdes S. Martinez, Aysha Agbarya, and Tanya Piatok-Vaisman . “Examining Patterns and Motivations for Drug-Related Information Seeking and Scanning Behavior: A Cross-National Comparison of American and Israeli College Students.” Communication Quarterly (early view; online first).

 

URL: http://dx.doi.org/10.1080/01463373.2015.1103282

 

Abstract

The current study uses a grounded theory approach to explore dimensions and bi-national comparisons of active information seeking efforts (seeking) for and passive information acquisition (scanning) of drug-related information among two college student samples from the United States (N = 25) and Israel (N = 39). Specifically, the study focuses on seeking and scanning related to amphetamines and marijuana, two frequently used drugs among college populations, about which information is easily accessible. Results of semi-structured interviews suggest that information scanning and seeking about marijuana and amphetamines are common, particularly from peers and from the Internet. The analysis uncovers themes relating to young adults’ drug-related, information-seeking behaviors, including cross-source information acquisition across interpersonal and media sources, and motivations for engaging in active efforts to seek drug-related information. These findings extend research on information seeking and scanning and suggest future research should examine predictors and effects of these behaviors in the context of substance use.

 

 

 

New Article: Ginosar & Konovalov, Patriotism on the Internet: Journalists’ Behavior and User Comments

Ginosar, Avshalom, and Igor Konovalov. “Patriotism on the Internet: Journalists’ Behavior and User Comments.” Media, War & Conflict (2015).

 

URL: http://dx.doi.org/10.1177/1750635215607813

 

Abstract

While a patriotic tendency in traditional journalism has been intensively investigated, there is much less evidence and fewer analyses of the phenomenon regarding online journalism. In this research, three main indicators of patriotic journalism are addressed: adopting governmental framing, expressing solidarity with the community, and ignoring the enemy’s narratives and positions. These indicators are investigated while analyzing online coverage of a confrontation between Israel and Hamas. A total of 192 online news items on three Israeli news websites were analyzed, in addition to 8344 user comments. The findings reveal that journalists behaved in a patriotic manner like their counterparts from the traditional media. However, users thought it was not patriotic enough. The authors argue that while patriotic behavior in traditional journalism has been often considered as deviant from the traditional objective model of journalism, in the online interactive environment, patriotic coverage of national conflicts might be seen as a natural part of the journalistic work.

 

 

New Book: Tabansky and Ben-Israel, Cybersecurity in Israel

Tabansky, Lior, and Isaac Ben Israel. Cybersecurity in Israel. New York: Springer, 2015.

This SpringerBrief gives the reader a detailed account of how cybersecurity in Israel has evolved over the past two decades. The formation of the regions cybersecurity strategy is explored and an in-depth analysis of key developments in cybersecurity policy is provided.
The authors examine cybersecurity from an integrative national perspective and see it as a set of policies and actions with two interconnected goals: to mitigate security risks and increase resilience and leverage opportunities enabled by cyber-space.
Chapters include an insight into the planning and implementation of the National Security Concept strategy which facilitated the Critical Infrastructure Protection (CIP) agreement in 2002, (one of the first of its kind), the foundation of the Israeli Cyber-strategy in 2011, and details of the current steps being taken to establish a National Cyber Security Authority (NCSA).
Cybersecurity in Israel will be essential reading for anybody interested in cyber-security policy, including students, researchers, analysts and policy makers alike.

 

Table of Contents

Introduction
Pages 1-8

Geopolitics and Israeli Strategy
Pages 9-14

The National Innovation Ecosystem of Israel
Pages 15-30

Mid-1990s: The Prequel for National Cybersecurity Policy
Pages 31-34

The Israeli National Cybersecurity Policy Focuses on Critical Infrastructure Protection (CIP)
Pages 35-41

Seeking Cyberpower: The National Cyber Initiative, 2010
Pages 43-48

The National Cyber-Strategy of Israel and the INCB
Pages 49-54

Towards Comprehensive National Cybersecurity
Pages 55-61

Striking with Bits? The IDF and Cyber-Warfare
Pages 63-69

Conclusion: From Cybersecurity to Cyberpower
Pages 71-73

 

 

Conference Paper: Bar-Ilan et al, Israeli Parties and Party Leaders on Facebook during the 2013 Election Campaign

Bar-Ilan, Judit, Jenny Bronstein, and Noa Aharony. “Israeli Parties and Party Leaders on Facebook during the 2013 Election Campaign.” iConference 2015 Proceedings, 12 pp.

 

URL: http://hdl.handle.net/2142/73671

 

Abstract

During the 2013 elections in Israel one of the major methods of interaction of the political parties and their leaders with potential voters was through their Facebook pages. These pages were followed for 50 days preceding the elections. For each page, 30% of the posts on the page were analyzed in terms of their rhetoric and subject. The largest number of the analyzed posts was intended for bonding with the audience, and unsurprisingly politics was the most frequent topic. The findings show that personal posts received the largest number of likes pointing to the personal nature of the elections. Findings were compared with results of analysis of the Facebook pages of the US Presidential candidates. Similarities were found, even though in Israel there is a party system and elections are not personal.

New Book: Campbell, Digital Judaism

Campbell, Heidi A., ed. Digital Judaism: Jewish Negotiations with Digital Media and Culture. New York: Routledge, 2015.

 

In this volume, contributors consider the ways that Jewish communities and users of new media negotiate their uses of digital technologies in light of issues related to religious identity, community and authority. Digital Judaism presents a broad analysis of how and why various Jewish groups negotiate with digital culture in particular ways, situating such observations within a wider discourse of how Jewish groups throughout history have utilized communication technologies to maintain their Jewish identities across time and space. Chapters address issues related to the negotiation of authority between online users and offline religious leaders and institutions not only within ultra-Orthodox communities, but also within the broader Jewish religious culture, taking into account how Jewish engagement with media in Israel and the diaspora raises a number of important issues related to Jewish community and identity. Featuring recent scholarship by leading and emerging scholars of Judaism and media, Digital Judaism is an invaluable resource for researchers in new media, religion and digital culture.

 

Table of Contents

Acknowledgements

• 1. Introduction: Studying Jewish Engagement with Digital Media and Culture Heidi A. Campbell
• 1. Ethnography and social movement studies
• 2. The Jewish Communication Tradition and its Encounters with (the) New Media Menahem Blondheim
• 3. Appropriation & Innovation: Pop-up Communities: Facebook, Grassroots Jews and Offline Post-Denominational Judaism Nathan Abrams
• 4. Yoatzot Halacha: Ruling the Internet, One Question at a Time Michal Raucher
• 5. Sanctifying the Internet: Aish HaTorah’s use of the Internet for Digital Outreach Heidi A. Campbell and Wendi Bellar
• 6. Jewish Games for Learning: Renewing Heritage Traditions in the Digital Age Owen Gottlieb
• 7. Communicating Identity through Religious Internet Memes on “Tweeting Orthodoxies” Facebook Page Aya Yadlin-Segal
• 8. Resistance & Reconstruction: Legitimation of New Media and Community Building amongst Jewish Denominations in the USA Oren Golan
• 9. On Pomegranates and Etrogs: Internet Filters as Practices of Media Ambivalence among National Religious Jews in Israel Michele Rosenthal and Rivki Ribak
• 10. Pashkevilim in Campaigns Against New Media: What Can Pashkevillim Accomplish that Newspapers Cannot? Hananel Rosenburg and Tsuriel Rashi
• 11. The Israeli Rabbi and the Internet Yoel Cohen

Contributors
Index

 

HEIDI A. CAMPBELL is Associate Professor of Communication at Texas A&M University and Director of the Network for New Media, Religion and Digital Culture Studies. She is author of Exploring Religious Community Online (2005) and When Religion Meets New Media (2010) and editor of Digital Religion: Understanding Religious Practice in New Media World (2013).

 

New Article: Afori, Site Blocking in Israel

Afori, Tamir. “Site Blocking in Israel: Contradictory Decisions of the District Court.” Journal of Intellectual Property Law & Practice 10.10 (2015): 735-6.

 

URL: http://dx.doi.org/10.1093/jiplp/jpv151

 

Abstract

Two contradictory judgments were delivered by the District Court in Tel Aviv regarding the application of ‘site blocking’ procedures. In NMC, the court ordered all Israeli ISPs to block access in Israel to the infringing website UniDown. In ZIRA, the court dismissed a request for a temporary order to block access to websites that distributed the computer software ‘Popcorn Time’.

 

 

New Book: Kuntsman and Stein, Digital Militarism

Kuntsman, Adi, and Rebecca L. Stein. Digital Militarism. Israel’s Occupation in the Social Media Age, Stanford Studies in Middle Eastern and Islamic Societies and Cultures. Stanford: Stanford University Press, 2015.

 

 

Israel’s occupation has been transformed in the social media age. Over the last decade, military rule in the Palestinian territories grew more bloody and entrenched. In the same period, Israelis became some of the world’s most active social media users. In Israel today, violent politics are interwoven with global networking practices, protocols, and aesthetics. Israeli soldiers carry smartphones into the field of military operations, sharing mobile uploads in real-time. Official Israeli military spokesmen announce wars on Twitter. And civilians encounter state violence first on their newsfeeds and mobile screens.

Across the globe, the ordinary tools of social networking have become indispensable instruments of warfare and violent conflict. This book traces the rise of Israeli digital militarism in this global context—both the reach of social media into Israeli military theaters and the occupation’s impact on everyday Israeli social media culture. Today, social media functions as a crucial theater in which the Israeli military occupation is supported and sustained.

 

Table of Contents

Preface

1 When Instagram Went to War: Israel’s Occupation in the Social Media Age
2 “Another War Zone”: The Development of Digital Militarism
3 Anatomy of a Facebook Scandal: Social Media as Alibi
4 Palestinians Who Never Die: The Politics of Digital Suspicion
5 Selfie Militarism: The Normalization of Digital Militarism

Afterword: #Revenge

Acknowledgements
Notes
Bibliography
Index

Adi Kuntsman is Lecturer in Information and Communications at Manchester Metropolitan University, and author of Figurations of Violence and Belonging: Queerness, Migranthood and Nationalism in Cyberspace and Beyond (2009).

Rebecca L. Stein is the Nicholas J. & Theresa M. Leonardy Associate Professor of Anthropology at Duke University, and author of Itineraries in Conflict: Israelis, Palestinians, and the Political Lives of Tourism (2008).

 

 

New Article: Tarablus et al, Cyber Bullying Among Teenagers in Israel

Tarablus, Tamar, Tali Heiman, and Dorit Olenik-Shemesh. “Cyber Bullying Among Teenagers in Israel: An Examination of Cyber Bullying, Traditional Bullying, and Socioemotional Functioning.” Journal of Aggression, Maltreatment & Trauma 24.6 (2015): 707-20.

 

URL: http://dx.doi.org/10.1080/10926771.2015.1049763

 

Abstract
In this study, the relationships between cyber bullying and involvement in traditional bullying, with reference to social support and gender differences, was examined. Social support plays an important role in empowering victims of cyber bullying and has a significant influence on children and teenagers’ well-being. A sample made up of 458 Israeli junior high students (242 female, 216 male) in the age range of 11 to 13 completed 4 questionnaires. Results indicated that there is an overlap between involvement in cyber bullying and involvement in traditional bullying. The findings indicate that girls were more likely to be cyber victims than boys and that boys were more likely to be cyber bullies than girls. Examination of the relationships between gender and social support variables such as friends, family, and others, shows that girls who were cyber victims reported having more support in all 3 types than cyber bullied boys. These findings can serve as a basis for prevention and intervention programs to cope with cyber bullying.

 

 

New Article: Walther et al, Computer-Mediated Communication and the Reduction of Prejudice

Walther, Joseph B., Elaine Hoter, Asmaa Ganayem, and Miri Shonfeld. “Computer-Mediated Communication and the Reduction of Prejudice: A Controlled Longitudinal Field Experiment among Jews and Arabs in Israel.” Computers in Human Behavior 52 (2015): 550-558.

 

URL: http://dx.doi.org/10.1016/j.chb.2014.08.004

 

Abstract
The promise of computer-mediated communication (CMC) to reduce intergroup prejudice has generated mixed results. Theories of CMC yield alternative and mutually exclusive explanations about mechanisms by which CMC fosters relationships online with potential to ameliorate prejudice. This research tests contact-hypothesis predictions and two CMC theories on multicultural, virtual groups who communicated during a yearlong online course focusing on educational technology. Groups included students from the three major Israeli education sectors—religious Jews, secular Jews, and Muslims—who completed pretest and posttest prejudice measures. Two sets of control subjects who did not participate in virtual groups provided comparative data. An interaction of the virtual groups experience × religious/cultural membership affected prejudice toward different religious/cultural target groups, by reducing prejudice toward the respective outgroups for whom the greatest initial enmity existed. Comparisons of virtual group participants to control subjects further support the influence of the online experience. Correlations between prejudice with group identification and with interpersonal measures differentiate which theoretical processes pertained.

 
 
 
 

New Article: Peled et al, Normative Beliefs About Cyberaggression in Israeli Youth

Peled, Yehuda, Efrat Pieterse, Mandy B. Medvin, and Linda P. Domanski, “Normative Beliefs About Cyberaggression in Israeli Youth.” In Proceedings of Society for Information Technology & Teacher Education International Conference 2015 (ed. D. Slykhuis & G. Marks; Chesapeake, Va.: Association for the Advancement of Computing in Education, 2015), 1265-1270.

 

Abstract

We examined student views about cyberaggression among Israeli 5th-10th grades using a self-report, cross-sectional design. Results from 823 Jewish-Israeli and Arab-Israeli youth were analyzed on measures of normative beliefs about cyberaggression, face-to-face aggression, strategy responses to hypothetical cyber scenarios, and amount of electronic usage. Findings indicated that normative beliefs about cyberaggression were associated with traditional aggression, increased with grade, that males had higher normative beliefs than females, and that gender differences in cyberstrategies were supported. Normative beliefs predicted direct cyberaggressive strategies more clearly than indirect strategies, regardless of degree of electronic usage. Findings suggest that such views can influence student choices of behaviors, but that methodologically we need a clearer understanding of the influence of beliefs on indirect strategies.

New Article: Yaffe & Burg, Problematic Internet Use and Academic Achievement among Teacher-Trainees in Israeli Colleges

Yaffe, Yosi, and David Burg. “Problematic Internet Use and Academic Achievement among Teacher-Trainees in Israeli Colleges.” International Journal of Research Studies in Psychology 4.1 (2015): 25-35.

 
URL: http://dx.doi.org/10.5861/ijrsp.2015.1020 [PDF]

 

Abstract
Digital technology has penetrated all aspects of modern culture, and it has been purported revolutionize education. However, a growing concern alludes to subtle adverse effects it may have on learning outcomes. The current work studied the association between problematic Internet use (PIU) and academic achievements among pre-service teacher trainee students (N=138) from two educational colleges in Israel. A significant interaction effect for PIU and gender was observed on students’ grades, while holding four demographic variables as covariate. These results indicate an underlying behavioral phenomenon with unique relevance in an educational context.

 

 

Report: Ram et al, Forecasting the Israeli 2015 Elections Using a Smartphone Application

Ram, Yoav, Ofer Moshaioff, Idan Cohen, and Omri Dor. “Forecasting the Israeli 2015 Elections Using a Smartphone Application.” arXiv:1503.04784

 

URL: http://arxiv.org/abs/1503.04784 [PDF]

 

Abstract
We developed a smartphone application, Ha’Midgam, to poll and forecast the results of the 2015 Israeli elections. The application was downloaded by over 7,500 people. We present the method used to control bias in our sample and our forecasts. We discuss limitations of our approach and suggest possible solutions to control bias in similar applications.

 
 
 
 

New Article: Blonder and Rap, Exploring Israeli High School Chemistry Teachers’ Use of Facebook

Blonder, Ron, and Shelley Rap. “I like Facebook: Exploring Israeli High School Chemistry Teachers’ TPACK and Self-Efficacy Beliefs.” Education and Information Technologies (early view; online first).

 

URL: http://dx.doi.org/10.1007/s10639-015-9384-6

 

Abstract
The goal of this research was to examine how Israeli chemistry teachers at high school level use Facebook groups to facilitate learning. Two perspectives were used: Teachers’ TPACK (Technological Pedagogical Content Knowledge) and the self-efficacy beliefs of chemistry teachers for using CLFG (chemistry learning Facebook groups). Three different case studies were chosen and qualitative and quantitative research tools were used to learn about the teachers’ self-efficacy beliefs and knowledge. More specifically, a validated questionnaire for measuring teachers’ self-efficacy beliefs for using Facebook and for integrating Facebook into teaching was developed. We show that the initial beliefs (not based on a real acquaintance of Facebook) were replaced by more realistic efficacy-beliefs after the teachers started to work with the CLFG and that the technological support provided to each teacher, together with their mastery experience, supported the development of strong self-efficacy beliefs regarding the use of CLFG. Teachers’ TPACK was investigated by analyzing their interviews and the interactions in their CLFG. We found that the notion regarding what constitutes learning in the CLFG had not changed during the experiment but rather, the teachers knew better how they can facilitate this leaning. In addition they better integrated links to videos and visualizations that supported understanding abstract chemistry concepts. Interestingly, the intervention that was conducted did not influence teachers’ perceptions of learning; however, it was found to serve as an additional tool for supporting their self-efficacy beliefs by providing vicarious experience for the teachers. We therefore recommend performing a longer intervention in the future.

 
 
 

New Article: Isleem, Arabic-Hebrew Codeswitching in Druze Online Communication

Isleem, Martin. “Arabic-Hebrew Codeswitching: The Case of the Druze Community in Israel.” International Journal of Applied Linguistics (early view; online first)

 

URL: http://dx.doi.org/10.1111/ijal.12091

 

 

Abstract

The study is based on Myers-Scotton’s Matrix Language Frame model to examine codeswitching between Arabic and Hebrew, two languages that share significant morphological and syntactic structures. Particularly, this study investigates Druze online communication in the form of face-to-face and written talkbacks found on local websites in Israel. The findings show that Arabic sets the morphosyntactic frame of the mixed constituents, whereas Hebrew provides at least as many morphemes as does Arabic. Combined with the fact that both languages have similarities in their morphological and syntactic structures, this may indicate that Myers-Scotton’s model falls short in its sociolinguistic application to Arabic-Hebrew codeswitching. The sociolinguistic status of the second language, Hebrew, may be far greater than its syntactical status in the Druze sociolinguistic profile.

 

New Article: Samuel-Azran et al, Aristotelian Rhetoric and Facebook Success in Israel’s 2013 Election Campaign

Samuel-Azran, Tal, Moran Yarchi, and Gadi Wolfsfeld. “Aristotelian Rhetoric and Facebook Success in Israel’s 2013 Election Campaign.” Online Information Review 39. (2015): 149-62.

 

URL: http://dx.doi.org/10.1108/OIR-11-2014-0279

 

Abstract

Purpose
– The purpose of this paper is to contribute to the mapping of the social media discourse involving politicians and their followers during election campaigns, the authors examined Israeli politicians’ Aristotelian rhetoric on Facebook and its reception during the 2013 elections campaign.

Design/methodology/approach
– The authors examined the Aristotelian rhetorical strategies used by Israeli politicians on their Facebook walls during the 2013 elections, and their popularity with social media users. 

Findings

– Ethos was the most prevalent rhetorical strategy used. On the reception front, pathos-based appeals attracted the most likes. Finally, the results point to some discrepancy between politicians’ campaign messages and the rhetoric that actually gains social media users’ attention.

Research limitations/implications

– The findings indicate that Israel’s multi-party political system encourages emphasis on candidates’ credibility (ethos) in contrast to the prevalence of emotion (pathos) in typical election campaigns in two-party systems like the USA. One possible explanation is the competitive nature of elections in a multi-party system where candidates need to emphasise their character and distinct leadership abilities.

Practical implications
– Politicians and campaign managers are advised to attend to the potential discrepancy between politicians’ output and social media users’ preferences, and to the effectiveness of logos-based appeals. 

Originality/value 

– The study highlights the possible effect of the party system on politicians’ online rhetoric in social media election campaigns.

New Article: Golan & Campbell, Strategic Management of Religious Websites

Golan, Oren, and Heidi M. Campbell. “Strategic Management of Religious Websites: The Case of Israel’s Orthodox Communities.” Journal of Computer-Mediated Communication 20.4 (2015): 467-86.

 

URL: http://dx.doi.org/10.1111/jcc4.12118

 

Abstract

This study investigates how webmasters of sites affiliated with bounded communities manage tensions created by the open social affordances of the internet. We examine how webmasters strategically manage their respective websites to accommodate their assumed target audiences. Through in-depth interviews with Orthodox webmasters in Israel, we uncover how they cultivate 3 unique strategies — control, layering, and guiding — to contain information flows. We thereby elucidate how web strategies reflect the relationships between community, religion and CMC.