New Article: Evans, YouTube and the Israeli–Palestinian Conflict

Evans, Matt. “Information Dissemination in New Media: YouTube and the Israeli–Palestinian Conflict.” Media, War & Conflict (early view; online first).

 

URL: http://dx.doi.org/10.1177/1750635216643113

 
Abstract

This work examines the ways in which YouTube videos inform audiences about international news, issues, and events. As new media increasingly becomes the public’s primary news source, research has produced conflicting contentions of how, and to whom, information is conveyed. Some studies have found Twitter and Facebook to be important tools for social organization and facilitating political involvement. Others, however, assert that these media act as echo chambers, reinforcing preexisting views rather than providing new information or perceptions. This research analyzes videos pertaining to the Israeli–Palestinian conflict to reveal how they provide information. The findings show that the methods – empirical and visceral – used to frame information in YouTube videos correspond to the narratives supported by the uploaders. Additionally, the results indicate YouTube videos are watched by a heterogeneous public and have the potential to transcend selective exposure and present viewers with new information and perspectives.

 

 

New Article: Yarchi, Imagefare’ as a State’s Strategy in Asymmetric Conflicts

Yarchi, Moran. “Does Using ‘Imagefare’ as a State’s Strategy in Asymmetric Conflicts Improve Its Foreign Media Coverage? The Case of Israel.” Media, War & Conflict (early view, online first).

 

URL: http://dx.doi.org/10.1177/1750635215620826

 

Extract

In their 2014 article in Terrorism and Political Violence, Ayalon, Popovich and Yarchi proposed a different strategy for states to better manage asymmetric conflict, presenting the notion of ‘imagefare’ – ‘the use, or misuse, of images as a guiding principle or a substitute for traditional military means to achieve political objectives’ (p. 12). The current study tests their theoretical framework, and examines whether the use of imagefare as part of a political actor’s conflict strategy improves its foreign image as presented by its ability to promote its preferred frames to the foreign press. The study compares the foreign media’s coverage of two recent rounds of the Israeli–Palestinian conflict, in one of which (operation ‘Pillar of Defence’) image considerations played a significant role in the Israeli policy-making process. Findings suggest that whenever a country uses imagefare as part of its strategy, it increases its ability to promote its preferred messages to the foreign press and to improve the country’s image.