New Article: Bourdon and Ribke, The Politics of Television Audience Measurement

Bourdon, Jerome, and Nahuel Ribke. “Ratings, the State and Globalization: The Politics of Television Audience Measurement in Israel.” Media, Culture & Society (early view; online first).

 

URL: http://dx.doi.org/10.1177/0163443715594034

 

Abstract

This is a study of the introduction to Israel of a technology for measuring television audiences, the ‘People Meter’ (PM), focusing on its political aspects. It links the new practice to the history of the state, precisely to the emergence of the neo-liberal state, which brought about a new relation to numbers, using an increased quantity of statistics for the regulation of economic sectors. In Israel, the state, in both its old (government ministers, administrators, state-owned/public channels) and new (regulatory bodies) guises, has been deeply involved in audience measurement. Next, the study situates the history of audience measurement in a global context, examining the ways in which both public actors, and private actors associated with international marketing groups have domesticated a new mode of regulation for audience measurement – the Joint Industry Committee (JIC), and the new ‘state-of-the-art’ technology – the PM. Third, it considers the political role played by audience figures in the fight over the representation of the public and of specific minorities in the public sphere: the Arab minority in Israel, the Palestinians and the settlers in the occupied territories, the Jewish minorities from the former Soviet Union (FSU) and from Ethiopia.

New Article: Awayed-Bishara, Cultural Content of Materials Used for Teaching English to High School Speakers of Arabic

Awayed-Bishara, Muzna. “Analyzing the Cultural Content of Materials Used for Teaching English to High School Speakers of Arabic in Israel.” Discourse & Society (early view; online first).

 
 

URL: http://dx.doi.org/10.1177/0957926515581154

 

Abstract

This article analyzes English textbooks used in Israel to examine whether their cultural content is appropriate for the Palestinian Arab learner. This topic is significant, as the English curriculum in Israel is uniform in all sectors. The article presents a critical discourse analysis of six English textbooks used in Israeli high schools to examine the recurrence of seven discursive devices that might possibly serve as a means for shaping or (re)producing ideological values: (1) culturally distinctive names, (2) pronouns, (3) the passive/active voice when relating to the Other, (4) explicit statements defining the target audience, (5) narratives involving faraway cultures that perpetuate Western stereotypes and exclude the Other, (6) a demand for culturally specific prior knowledge, and (7) discourse constructing identities and collective memories. These devices serve to foster English learners imbued with Western oriented Jewish-Zionist ideology, while reproducing and perpetuating hegemonic ideology. Thus, English textbooks in Israel marginalize the Palestinian Arab minority, its culture and common traditions, thereby engendering a learning environment that creates a negative learning experience for students of this sector.

 
 
 

New Book: Snir, Who Needs Arab-Jewish Identity?

Snir, Reuven. Who Needs Arab-Jewish Identity? Interpellation, Exclusion, and Inessential Solidarities. Leiden: Brill, 2015.

 

In Who Needs Arab-Jewish Identity?: Interpellation, Exclusion, and Inessential Solidarities, Professor Reuven Snir, Dean of Humanities at Haifa University, presents a new approach to the study of Arab-Jewish identity and the subjectivities of Arabized Jews. Against the historical background of Arab-Jewish culture and in light of identity theory, Snir shows how the exclusion that the Arabized Jews had experienced, both in their mother countries and then in Israel, led to the fragmentation of their original identities and encouraged them to find refuge in inessential solidarities. Following double exclusion, intense globalization, and contemporary fluidity of identities, singularity, not identity, has become the major war cry among Arabized Jews during the last decade in our present liquid society.

Table of contents

Preface
Introduction
Chapter One: Identity: Between Creation and Recycling
Chapter Two: Arabized Jews: Historical Background
Chapter Three: Arabized Jews in Modern Times between Interpellation and Exclusion
Chapter Four: Globalization and the Search for Inessential Solidarities
Chapter Five: White Jews, Black Jews
Conclusion
Appendices
I. Iraqi-Jewish Intellectuals, Writers, and Artists
II. Sami Michael, “The Artist and the Falafel” (short story)
References
Index

Reuven Snir is a Professor of Arabic Literature and Dean of Humanities at Haifa University. He has published many books, articles, translations, and encyclopedia entries. His latest book is Baghdad – The City in Verse (Harvard University Press, 2013).

New Article: Kravel-Tovi, Religious Conversion, Change, and Exchange in Israel

Kravel-Tovi, Michal. “Bureaucratic Gifts: Religious Conversion, Change, and Exchange in Israel.” American Ethnologist 41.4 (2014): 714-27.

 

URL: http://onlinelibrary.wiley.com/doi/10.1111/amet.12107/abstract

 

Abstract

Viewing religious conversion through the lens of exchange rather than change calls attention to the web of interactions, practices, and discourses that constitute conversion as a relational domain. Drawing on ethnographic fieldwork that straddles the institutionalized interface of state-run Jewish conversion in Israel, I show how the conversion process constitutes a reciprocal transaction by which each party to the exchange—the state and its subjects—provides the other with national recognition while also receiving and thus validating its own national identity. I trace the historical and political circumstances that have entangled the Jewish state and a significant cohort of Jewish converts within this reciprocal relationship. In doing so, I identify the biopolitical, moral, and bureaucratic frameworks that bear on this institutional transaction.

New Article: Guggenheim and Taubman-Ben-Ari, Driving Attitudes and Road Experiences among Ultraorthodox Women in Israel

Guggenheim, Noga and Orit Taubman – Ben-Ari. “Women who DARE: Driving Attitudes and Road Experiences among Ultraorthodox Women in Israel.” Gender, Place & Culture 21.5 (2014): 533-49.

 

URL: http://www.tandfonline.com/doi/abs/10.1080/0966369X.2013.802670

 

Abstract

This study seeks to gain insight into a unique group, ultraorthodox women in Israel, and their views and attitudes on driving and road experiences. Ultraorthodox women are generally contending with spatial and mobility restrictions due to stringent gendered spaces and social norms in their communities. Specifically in Israel, throughout the ultraorthodox sector, women are strictly forbidden to drive. In this research, we put the emphasis on driving dilemmas that have received marginal attention both socially and empirically. A qualitative method was used, based on face-to-face in-depth interviews, with women from three major ultraorthodox communities. The findings reveal that the driving ban for ultraorthodox women in Israel generates ambivalence and conflict, and exacts a heavy social price. Moreover, in line with approaches of feminist geography, it raises issues of gender relations and cultural implications, such as restricting the space and the mobility of women in order to keep them in a subordinate position. The results are discussed in terms of gender roles, cultural exclusion, and spatiality, on both the practical and emotional levels. The study opens a window to a unique sector of the Israeli population, revealing unique dilemmas with which ultraorthodox women grapple daily in their community.