Organic food consumption is associated with “citizen-consumer” practice, which is an act of promoting different aspects of social and ecological responsibility and the integration of ethical considerations in daily practices such as eating. This article analyzes aspects of organic food consumption in Israel and the symbolic meanings given to it by its consumers. The study shows how practices attributed to ethical eating culture are used in identity construction, social status manifestation, and as a means to demonstrate openness to global cultural trends. Organic food consumption is carried out as part of a symbolic use of ethical values and its adaptation to the local Israeli cultural context. In addition, organic food consumption patterns are revealed as fitting the cultural logic of globalization, which spread in the last decades in Israel. Analysis of the socio-cultural aspects related to organic food consumption points to the polysemy embodied in the term citizen-consumer and shows how the actual implementation of this term in Israel is based on the assimilation of cosmopolitan meanings.
Shoham, Aviv, Yossi Gavish, and Sigal Segev. “A Cross-Cultural Analysis of Impulsive and Compulsive Buying Behaviors among Israeli and U.S. Consumers: The Influence of Personal Traits and Cultural Values.” Journal of International Consumer Marketing 27.3 (2015): 187-206.
This study tests a model to investigate the extent to which drivers of compulsive and impulsive buying behaviors overlap. The model includes personal and cultural antecedents for traits of consumer impulsiveness and compulsiveness and impulsive and compulsive buying behaviors as outcomes. Survey results from 336 Israeli and 595 U.S. consumers indicate that the personality antecedents envy, low self-esteem, and fantasizing generally drive consumer traits of impulsiveness and compulsiveness, though some differences exist between consumers in the U.S. and Israel. However, cultural orientations were found to be insignificant in driving traits of impulsiveness or compulsiveness.
Shoham, Aviv, Bella Florenthal, and Fredric Kropp. “Children’s Influence on Family Purchasing Decisions: An Israeli Replication.” In Global Perspectives in Marketing for the 21st Century (ed. Ajay K. Manrai and H. Lee Meadow; New York: Springer, 2015): 87-91.
Studies exploring kids’ influence have used different methodologies. Thus, it is virtually impossible to compare their findings. Additionally, most previous studies have been conducted in the US. Therefore, cross-cultural comparisons are few and far between. We replicate Ward and Wackman’s study (1972) and present a cross-cultural comparison between Israeli and US samples. The study revealed differences across products and age groups. Israeli children request more frequently products that are used primary by children such as clothing, bicycles and records. US children mostly try to influence the purchase of food products such as breakfast cereals, snacks and soft drinks. Additionally, for most products, Israeli mothers tend to yield more often than US mothers do.