Gilboa, Eytan, and Clila Magen. “Crisis Communication Research in Israel. Growth and Gaps.” In The Handbook of International Crisis Communication Research (ed. Andreas Schwarz, Matthew W. Seeger, and Claudia Auer; Malden, Mass. and Oxford, UK: Wiley Blackwell, 2016): 327-36.
Gesser-Edelsburg and Zemach (2012) explored CC strategies used by Israeli Prime Minister Benjamin Netanyahu to deal with the December 2010 Carmel forest fire disaster. Ostensibly, this crisis belongs to the national type, but the focus on the prime minister moves it to the individual crisis category… They concluded that Netanyahu made effective use of CC principles including inclusion, clarity, and addressing the public’s values and norms. They claimed, however, that those strategies were used to produce what they labeled “cover-up risk communication,” because the end result was a cover-up of a failure rather than an admission of malfunction and willingness to correct defects. The analysis is interesting but the conclusion ignored important measures applied by the government in the post-crisis era. While the government refused to admit guilt, it took immediate and bold measure to correct the defects.