New Article: First, Common Sense, Good Sense, and Commercial Television

First, Anat. “Common Sense, Good Sense, and Commercial Television.” International Journal of Communication 10 (2016): 530-48.

 

URL: http://ijoc.org/index.php/ijoc/article/view/3551

 

Abstract

In an era when identity is a hybrid process, it is interesting to examine whether and how it is possible to glean the presence or absence of certain cultural groups from their representations in a given culture. To do so, I employ two key Gramscian concepts: common sense and good sense. Using three research reports (from 2003, 2005, and 2011) that employed content analysis techniques, this article assesses the visibility of various subgroups in Israeli TV programs and majority-minority power relations in a variety of genres on commercial channels in the prime-time slot. This article focuses on three aspects of identity: nationality, ethnicity, and gender.

 

 

 

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