New Article: Golan & Campbell, Strategic Management of Religious Websites

Golan, Oren, and Heidi M. Campbell. “Strategic Management of Religious Websites: The Case of Israel’s Orthodox Communities.” Journal of Computer-Mediated Communication 20.4 (2015): 467-86.

 

URL: http://dx.doi.org/10.1111/jcc4.12118

 

Abstract

This study investigates how webmasters of sites affiliated with bounded communities manage tensions created by the open social affordances of the internet. We examine how webmasters strategically manage their respective websites to accommodate their assumed target audiences. Through in-depth interviews with Orthodox webmasters in Israel, we uncover how they cultivate 3 unique strategies — control, layering, and guiding — to contain information flows. We thereby elucidate how web strategies reflect the relationships between community, religion and CMC.

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