Avigur-Eshel, Amit. “The Ideological Foundations of Neoliberalism’s Political Stability: An Israeli Case Study.” Journal of Political Ideologies 19.2 (2014): 164-86.
The importance of ideological beliefs held by the masses for the political stability of neoliberalism has yet to receive adequate attention. This research aims to begin to fill this gap by arguing that the ability of the neoliberal order to endure politically is assisted by key segments of the population either accepting its ideological bases or being unable to contest them. Political and socio-political research on neoliberalism tends to examine how it has become the leading framework for economic policymaking. Less attention has been given to the post rise-to-power period and even then the ideological factor is virtually absent. Directed by a Gramscian approach, this research uses the Israeli ‘social protest’ of 2011 as a case study. It probes into the ideological perceptions of the middle class through a qualitative content analysis of text-items they published during the protest on two news websites and on one blogging website. Findings indicate that significant segments of the Israeli middle class expressed ideological acceptance of neoliberalism either by explicitly supporting it or by demanding marginal reforms. Another finding is that within the middle class there is a group that lacks any relevant ideological framework regarding economic issues.