Lachover, Einat. “Influential Women: Feminist Discourse in Women’s Business Magazines—The Case of Israel.” Communication, Culture & Critique 6.1 (2013): 121-41.
The study seeks to analyze how a major Israeli business magazine aimed at women—Lady Globes—defines a successful “career woman.” Characterizing this discourse enables us to identify the gendered and social ideology embedded in the magazine. The study concentrates on the magazine’s major projects, the choice of the “50 Most Influential Women” in Israel. The study indicates that the discourse in Lady Globes’s project is an expression of “career feminism.” The project seeks to empower the individual woman and it does not echo the call of liberal feminism for a collective fight for a change in social policy. The dominance of the business and financial sector reflects the magazine contribution to the discursive legitimation of neoliberalism.